Week 5 | Marshall McLuhan

The choice to categorize mediums in a hot to cold, high to low range gives an interesting and different perspective to how best to describe any given piece of information. These categories give way to a better understanding of emerging mediums, such as technology, or even information in general.  Color can be used to prescribe a certain level of difficulty, which I find to be fascinating. I'm not fully in favor or agree with the "city slicker", and jazz being "hot colors". The association of color towards these two subjects I feel have the opposite effect. Jazz, historically speaking, has been known to be played in dim lit and cool colored bars and the "city slicker" has the archetype of being a smooth and "cool guy". In any case, this color theory is a great way to develop a narrative pallet for any piece of work.