Hot and Cold Media

The article itself is cold media because it took me so long to read through the article to develop an immediate decoding of what “hot media” and “cold media” meant without having to translate the word “hot” from “uninvolved” or “less participating” which is what it really meant. Hot already has many connotations including temperature, attractiveness, and trendiness. I’m not sure if there's any necessity to rename what the author is really calling “involved media” and “not involved” media. Using the terms “long media” and “short media” would also work because that would refer to the amount of decoding the receiver would need to do. It is important to understand the differences between media and their perceptions, but there doesn't need to be a new language developed in order to discuss it.