Media hot and cold

Marshall McLuhan explained what examine hot of cold medium in media in a sense that can be viewed easily by others. It is interesting that media can be considered a cold and hot media and pertain to what type of thing that are going on the make that a equivalent. It's interesting how McLuhan discusses media that is not directly related to art but more towards context and information.  It is in all types of media and can be considered and looked and differently in all cultures. That is what I found most interesting in this article.