Media Hot and Cold

Categorizing media as hot and/or cold almost seems like categorizing media as old or new. I thought it was interesting that cold media that involves high participation is tribal. I really agree with the statement Margaret Mead said about keeping up with the machine. Technology has been rapidly developing in recent years, maybe a little to rapidly. But I do agree with Mead that it's okay to be moving at a fast pace, but only we completely move forward and society and culture keep up the pace. Hot and cold media must be balanced is maybe what this article is saying.