Media Hot and Cold

Mcluhan divides up media into the two categories of hot and cold and describes how they differ. One may see this list of different types of media that he has divided up and may think one side of the spectrum is more important than the other. He talks about how hot and cold media play off of one another, and how one just wouldn't work without the other. He compares hot and cold media to meaning and effect and how that also correlates with life and death. It's not about whether one medium is more important than the other or if it has more of a meaning, but how it effects the viewer or the situation. Media is going to be effected by how it is used and what works best with its surroundings. You can't have life without death, just like you can't have hot or cold, they are both in a constant battle with one another but somehow work together.