Marshall Luhan

Hot and cold media can effect different cultures depending on whether the cultures themselves are hot or cold. As an artists you have to decide what medium you want to portray your message through and who is the target audience. Hot media can cool down to where it becomes a thing of the past but although it is cool for one culture it may be too hot for another. There is a difficult balance that has to be achieved so people don't feel bored or anxious by the media output.